Kevin Spacey's Content Marketing

It seems strange to see Kevin Spacey (winner of the Oscar in 2000 for American Beauty) at an event devoted to digital marketing and inbound marketing, but a closer look at the actor's career makes his participation understandable.

Besides acting, Kevin is also a screenwriter and a brilliant producer; above all, we remember House of Cards.

Let's briefly look at Spacey's suggestions for producing content.

Content marketing is based on stories! Storytelling, telling a story, is at the heart of everything. The most important question to ask yourself is: what story do you want to tell?

When creating a story, consider the following elements:

• Create conflict: conflict creates tension, and tension makes a story engaging
• Authenticity
• Know your audience
• Create good content

Ultimately, "you're only as good as the material you have": the value you provide depends on the material you have.