Strategy and Tactics
Tactics without strategy is the noise before defeat.
Sun Tzu was a Chinese general and philosopher famous for the first and among the most important treaties in the history of war: The Art of War.
Tzu stresses the importance of the strategy, the importance of defining a goal and a plan to achieve it.
>In business world tactics separated from the plan is likely to be not only a waste of time and money but also can be harmful in the medium/long term.