AL PACINO VIDEO
The coach's speech has gone down in cinema history and is among the speeches most often used in business, management and team motivation.
To summarise, I quote:
Life is a game of inches!
The inches are everywhere!
You fight for those inches!
You tear yourselves apart for those inches!
When we add up all those inches, the total will make the difference between winning and losing!
Ultimately, inches are earned through sacrifice and teamwork!
Anyone working online and in Digital Marketing knows very well that, with the same amount of traffic, the difference is made by the Conversion Rate and its percentage points.
Like inches, points are won and lost everywhere, and you have to work hard to win in the marketplace. UX testing, A/B tests, multivariate analysis, and continuous changes and improvements allow you to gain a tenth of a point on a landing page's CTA, shopping-cart checkout, payment details, and so on...
That's online, folks: that's all there is to it!