Marketing
Napoleon or Braveheart? A manager's leadership
How much should a leader know about the team's work? From Storonsky's interview at Wave to Sacchi's example, a reflection on expertise, autonomy and leadership.
Marketing Archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 1–12 of 40 · Page 1 of 4 · Back to the Marketing homepage
Marketing
Supreme and the secret of virality
From skate culture to the spread of a brand: the Supreme case offers insights into viral marketing and the Tipping Point.
Marketing
Mystery Marketing: the value of surprise
Mystery packages and blind purchases show how curiosity can become part of a product. A reflection on surprise marketing.
Marketing
Six thinking hats in meetings
A method for approaching discussions from different perspectives and making debate more orderly, preventing meetings from becoming clashes of convictions.
Marketing
Innovating with the Corners of the Box method
Exploring the limits of a problem can open up new possibilities. An approach to innovation based on experimentation and understanding constraints.
Marketing
Scent marketing: fragrances and memory
Smells evoke memories and emotions. A reflection on the link between smell and experience, and the opportunities it offers for marketing strategies.
Marketing
Elon Musk on Joe Rogan: five ideas
Insights from Elon Musk's conversation with Joe Rogan, exploring ideas and visions about the future of technology, business and society.
Marketing
The anchoring effect in marketing
The first reference point can influence later evaluations. How anchoring works and why it matters in perceptions of offers and purchasing choices.
Marketing
Payoff, tagline, claim, slogan and headline
Similar terms, different functions: a guide to the language of communication and the elements that accompany brands and advertising campaigns.
Marketing
Setting prices with Value-Based Pricing
The value perceived by the customer can guide price-setting. An explanation of the method and its role in marketing choices.
Marketing
Woke Culture and Cancel Culture
The meaning of woke, its evolution and the debate surrounding it: a reflection on cultural implications and communication.
Marketing
Maslow's hammer and our choices
When we know only one tool, we risk applying it to every problem. The bias of Maslow's hammer and its effects on decisions.