Digital
The ELIZA effect: why we treat chatbots like people
Why we attribute understanding and emotions to chatbots: from Weizenbaum’s ELIZA to conversations with ChatGPT, between usefulness and risks.
Digital Archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 1–12 of 45 · Page 1 of 4 · Back to the Digital homepage
Digital
The atomic organisational model
Talent, leadership and artificial intelligence: a reflection on moving beyond rigid hierarchies and rethinking the future of organisations.
Digital
YouTube conquers the living room
Google’s strategy to place YouTube at the centre of the television experience, through long-form content, sport, entertainment and new advertising opportunities.
Digital
Is artificial intelligence a bubble?
A comparison between expectations surrounding AI and the dot-com era, reflecting on real value, business models and prospects.
Digital
Artificial intelligence and commercials
How generative AI enters the conception and production of commercials, changing tools, creative possibilities and working methods in video advertising.
Digital
Comment Marketing on LinkedIn
Taking part in online conversations can become a marketing activity. How to use comments to build relationships, visibility and personal branding.
Digital
The future of information
A look at changes in news consumption, based on the Digital News Report, across social platforms, video and new habits.
Digital
AGI: artificial general intelligence
What distinguishes AGI from specialised artificial intelligence? A guide to the concept of strong AI, its opportunities and risks.
Digital
The future of search engines
Artificial intelligence changes the relationship between questions, answers and content. A reflection on the evolution of online search and Google’s role.
Digital
The shark effect in Digital Marketing
Like a shark that keeps swimming, people working in digital must keep learning, experimenting and renewing their skills.
Digital
OpenAI and the leadership crisis of 2023
A reflection written during OpenAI’s November 2023 crisis, exploring the relationship between governance, leadership and the development of artificial intelligence.
Digital
Geocaching and tourism marketing
A GPS treasure hunt combining exploration and technology. How it works and the opportunities it offers tourism marketing.