Digital · Marketing
Inbound Marketing: farmer or hunter?
Attract your audience or chase it? An explanation of pull and push strategies and the role of content in customer relationships.
Digital Archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 37–45 of 45 · Page 4 of 4 · Back to the Digital homepage
Digital
Google Trends for marketing
How to explore search interests with Google Trends and use the information for market analysis, content and marketing activities.
Digital
Monitoring the web with Google Alerts
A simple tool for following new online mentions and staying up to date on companies, subjects and topics useful for marketing activities.
Digital
Organising ideas and notes with Google Keep
Capture ideas when they come and find them when you need them: how to use Google Keep to organise ideas, information and activities in everyday life.
Digital
User Experience and usability
What sets a good digital experience apart? Concepts, tools and methods for understanding usability and improving the relationship between interfaces and people.
Digital
The future of food ecommerce
How digital technology transforms food purchasing and consumption, through online restaurants, cloud kitchens and sales of fast-moving consumer goods.
Digital
How to run a usability test
Observing people as they use a product helps identify real difficulties. The role of testing in User Experience design.
Digital
Feeds and Marketing Intelligence
Organising information sources to avoid news overload: using feeds to understand the market and produce content.
Digital
Tools for analysing keywords
An overview of tools for exploring Google searches and gathering useful information for marketing analysis, SEO and content.