Digital · Marketing
Technology and the future of health
Telemedicine and digital transformation open new perspectives in health. A reflection on possible changes in services and market models.
Digital Archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 25–36 of 45 · Page 3 of 4 · Back to the Digital homepage
Digital
Dark patterns: the dark side of UX
Ambiguous paths, hidden costs and unclear choices: how to recognise techniques that influence users and design clearer digital experiences.
Digital
Facebook: the algorithm and most-viewed content
Reports on the most-viewed content offer insights into Facebook, audience interests and formats used on the platform.
Digital
Italians on the Internet: data and habits
A look at Audiweb’s November 2022 data on Internet use in Italy, focusing on differences between mobile and computer access.
Digital
Who haters are and how to handle them
Understanding hostile online behaviour and its motivations, to address comments and conflicts with greater awareness in everyday digital communication.
Digital
How to build a Digital Analytics strategy
From an abundance of data to the ability to interpret it: how to set up a digital analysis system that supports business objectives and decisions.
Digital · Marketing
A guide to Digital Marketing
Digital marketing concepts and tools, exploring channels, instruments and factors to consider when building a strategy.
Digital
Heuristic evaluation of User Experience
An expert-led analysis method for identifying interface problems and improving the experience of using digital products and services.
Digital
A guide to Display Advertising
Formats, channels and buying methods for display advertising. An overview of the evolution of banners and aspects to assess in campaigns.
Digital · Marketing
How to use Video Marketing
Video as a communication and marketing tool: a guide to understanding its role and incorporating it into the relationship with your audience.
Digital · Marketing
Value Network: the network of value
The digital revolution changes relationships between businesses and the market. The value-network model and its comparison with the value chain.
Digital
Vertical and transferable skills
The T-, n- and m-shaped skills models help us reflect on specialisation, collaboration and the ability to navigate the digital world.