Hack Life
A few useful career tips
Reflections developed through professional experience and gathered for a meeting with university students: insights into what can make a difference at work.
Article archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 1–12 of 119 · Page 1 of 10 · Back to the homepage
Digital
A guide to Display Advertising
Formats, channels and buying methods for display advertising. An overview of the evolution of banners and aspects to assess in campaigns.
Digital
AGI: artificial general intelligence
What distinguishes AGI from specialised artificial intelligence? A guide to the concept of strong AI, its opportunities and risks.
Digital
AI in advertising campaigns
Advertising platforms entrust more and more tasks to artificial intelligence. An overview of changes in the management and optimisation of online campaigns.
Digital
AI, SEO and Content Marketing
How ChatGPT and generative artificial intelligence enter SEO and Content Marketing activities, between automation, creativity and the transformation of work.
Digital
Alan Turing and the Nobel Prize of computing
The story of Alan Turing and the award named after him: a journey through computing, innovation and scientific recognition.
Digital
Artificial intelligence and commercials
How generative AI enters the conception and production of commercials, changing tools, creative possibilities and working methods in video advertising.
Digital
Attribution models in advertising
Understanding how different touchpoints contribute to the final result: attribution models and their role in campaign analysis.
Marketing
Brand, identity and Brand Equity
What does a brand represent beyond its name and trademark? A guide to the concepts of brand, identity and brand value.
Digital
CEOs’ Personal Branding
People’s faces and voices can strengthen corporate communication. The role of CEOs and Executive Communications.
Marketing
Cognitive biases and heuristics
The mind's shortcuts influence judgements and decisions. A guide to recognising them and understanding their role in marketing choices.
Digital
Comment Marketing on LinkedIn
Taking part in online conversations can become a marketing activity. How to use comments to build relationships, visibility and personal branding.