Digital · Marketing
Value Network: the network of value
The digital revolution changes relationships between businesses and the market. The value network model and its comparison with the value chain.
Article archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 109–119 of 119 · Page 10 of 10 · Back to the homepage
Digital
Vertical and transferable skills
The T-, n- and m-shaped skills models help us reflect on specialisation, collaboration and the ability to navigate the digital world.
Marketing
Vision or Execution: which matters more?
Is a great idea enough to produce results? The relationship between vision and execution, and the value of the work needed to turn intentions into actions.
Hack Life
We are the goals we set ourselves
Clarifying where we want to go helps us choose how to act. A reflection on the relationship between goals, values and direction in our personal lives.
Hack Life
What empathy is and how to cultivate it
Understanding other people's experiences is an important ability in relationships. The meaning of empathy and ideas for developing it in everyday life.
Hack Life
What is a Personal Brand?
How others recognise us is part of our professional value. A reflection on the meaning and usefulness of personal branding.
Digital
Who haters are and how to handle them
Understanding hostile online behaviour and its motivations, to address comments and conflicts with greater awareness in everyday digital communication.
Marketing
Woke Culture and Cancel Culture
The meaning of woke, its evolution and the debate surrounding it: a reflection on cultural implications and communication.
Marketing
Writing effectively with the PASTOR method
A process for organising a message that presents problems, solutions and proposals, useful for communicating products, services, projects and ideas.
Digital
YouTube Analytics and audience searches
Exploring audience interests through YouTube’s analysis tools to identify searched-for topics and content-production opportunities.
Digital
YouTube conquers the living room
Google’s strategy to place YouTube at the centre of the television experience, through long-form content, sport, entertainment and new advertising opportunities.