Digital
CEOs’ Personal Branding
People’s faces and voices can strengthen corporate communication. The role of CEOs and Executive Communications.
Digital Archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 13–24 of 45 · Page 2 of 4 · Back to the Digital homepage
Digital
How ChatGPT works
An introductory guide to ChatGPT and the GPT-3, GPT-3.5 and GPT-4 models, with explanations and examples of how they can be used.
Digital
Creativity and AI: how to be unique
Automated content generation makes standing out even more important. A reflection on the value of creativity and originality in communication.
Digital
AI, SEO and Content Marketing
How ChatGPT and generative artificial intelligence enter SEO and Content Marketing activities, between automation, creativity and the transformation of work.
Digital
Attribution models in advertising
Understanding how different touchpoints contribute to the final result: attribution models and their role in campaign analysis.
Digital
AI in advertising campaigns
Advertising platforms entrust more and more tasks to artificial intelligence. An overview of changes in the management and optimisation of online campaigns.
Digital
Elon Musk’s Twitter 2.0 plan
A look at the plan announced by Musk to transform Twitter, from new forms of advertising to videos, messages and payments.
Digital
Metaverse and virtual reality
Definitions, platforms and possible applications of virtual worlds. A guide to distinguishing opportunities from the problems the metaverse still faces.
Digital
Elon Musk: the visionary and his challenges
A personal portrait of the entrepreneur, his initiatives and the characteristics that make him a central figure in the debate on technology and innovation.
Digital
Engagement rate and bounce rate
What do engagement and bounce measure? An explanation of the two indicators and their use in Google Analytics and on social media.
Digital
Alan Turing and the Nobel Prize of computing
The story of Alan Turing and the award named after him: a journey through computing, innovation and scientific recognition.
Digital
YouTube Analytics and audience searches
Exploring audience interests through YouTube’s analysis tools to identify searched-for topics and content-production opportunities.