That lovable madcap Elon Musk has announced six steps to transform Twitter into ‘The everything app’.
Let’s look at the six points of the plan with its wonderfully original title 😂: Twitter 2.0.
New advertising
New advertising formats intended to turn advertising into entertainment, for example by adding quizzes through which brands interact with their audience.
Long tweets
Twitter, too, wants to move beyond ‘short-post syndrome’ 🤪 (which used to be the platform’s trademark in a world dominated by the grammar of text messages).
Twitter is testing Notes to allow people to write entire articles (like LinkedIn Pulse articles?).
Blue checkmark
The blue checkmark for ‘verified’ profiles returns after the various messes made in managing it.
People with the new checkmark will enjoy:
- priority positioning at the top of replies, mentions and search results
- less advertising pressure, with 50% fewer ads
- the ability to watch longer videos
- early access to new features
You can have all this for a hefty $7.99 💰💰💰 a month!
And there’s more: hurry, because the offer expires. Holy s…! 🥳
And how much will it cost without the offer? 🤔
Video
A push into video, with plans to attract the best creators by throwing dollars at them.
Encrypted direct messages
Encryption on social media is becoming standard. Meta has already introduced end-to-end encryption for its messaging tools.
Payments
Musk wants to turn Twitter into a digital marketplace where creators can sell their content. What the platform will look like remains to be seen.