Hack Life
Physical activity and longevity
A reading of the study discussed in the article, reflecting on the relationship between movement and longevity without reducing everything to the choice of a single sport.
Article archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 61–72 of 119 · Page 6 of 10 · Back to the homepage
Marketing
Price and pricing models
From bargaining to different pricing models: a guide to the role of price in the marketing mix and the relationship between supply and demand.
Marketing
Promise, benefit and Reason Why
What does a brand promise, and why should we believe it? The concepts to connect when building more effective positioning and communication.
Hack Life
Remote working and the future of work
Digital transformation changes when and where we work. A reflection on remote working, south working and new ways to organise activities.
Marketing
Scent marketing: fragrances and memory
Smells evoke memories and emotions. A reflection on the link between smell and experience, and the opportunities it offers for marketing strategies.
Marketing
Setting prices with Value-Based Pricing
The value perceived by the customer can guide price-setting. An explanation of the method and its role in marketing choices.
Hack Life
Six factors for evaluating your job
Satisfaction, pay, relationships, logistics and personal balance: a reflection on the factors to consider when assessing whether a job meets our goals.
Marketing
Six thinking hats in meetings
A method for approaching discussions from different perspectives and making debate more orderly, preventing meetings from becoming clashes of convictions.
Marketing
Social Proof: the power of others' choices
Other people's choices influence our decisions. How social proof works and the role it can play in marketing activities.
Marketing
Strategy and tactics: the differences
From goals to concrete actions: how to distinguish strategy from tactics and understand their relationship in marketing, work and personal choices.
Marketing
Supreme and the secret of virality
From skate culture to the spread of a brand: the Supreme case offers insights into viral marketing and the Tipping Point.
Hack Life
Talent and perseverance: the art of not giving up
Judy Hopps's story in Zootropolis offers a starting point for reflecting on the relationship between ability, perseverance and determination in pursuing our goals.