Hack Life
Talent, passion and the market
How can we guide our career choices? A framework for reflecting on the overlap between what we enjoy, what we can do and market demand.
Article archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 73–84 of 119 · Page 7 of 10 · Back to the homepage
Digital · Marketing
Technology and the future of health
Telemedicine and digital transformation are opening up new perspectives in healthcare. A reflection on possible changes in services and market models.
Marketing
The anchoring effect in marketing
The first reference point can influence later evaluations. How anchoring works and why it matters in perceptions of offers and purchasing choices.
Marketing
The aptitudes of marketing professionals
Beyond technical skills, what qualities help a marketer? A reflection on the aptitudes and personal abilities that support relationships with the market.
Hack Life
The art of making things complicated: a rowing race
A company anecdote illustrates the paradox between management and action, inviting reflection on organisation, responsibility and common sense.
Hack Life
The art of personal improvement
From Kaizen to feedback, a reflection on how to cultivate improvement and turn experience into opportunities for growth in everyday life.
Digital
The atomic organisational model
Talent, leadership and artificial intelligence: a reflection on moving beyond rigid hierarchies and rethinking the future of organisations.
Marketing
The Barnum effect and the psychology of horoscopes
Why can generic descriptions seem to have been written just for us? The mechanism behind the Barnum effect and the relationship between interpretation, expectations and personal perception.
Hack Life
The brilliant simplifier and the trivialiser
Simplifying does not mean removing value. A reflection on the difference between understanding complexity and reducing it to explanations that hide what matters.
Hack Life
The broken windows theory
Context can influence behaviour. The article tells the story of the broken windows theory and offers ideas for observing our surroundings.
Digital
The ELIZA effect: why we treat chatbots like people
Why we attribute understanding and emotions to chatbots: from Weizenbaum’s ELIZA to conversations with ChatGPT, between usefulness and risks.
Marketing
The five participants in the Customer Journey
Initiator, influencer, decision-maker, buyer and user: recognising the different roles helps us understand the purchase journey and design communication.