
Hack Life
The flow state: concentration and performance
What happens when we are completely immersed in an activity? The concept of flow, experiences in sport and the relationship with happiness.
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
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Hack Life
What happens when we are completely immersed in an activity? The concept of flow, experiences in sport and the relationship with happiness.

Digital
How digital technology transforms food purchasing and consumption, through online restaurants, cloud kitchens and sales of fast-moving consumer goods.

Digital
A look at changes in news consumption, based on the Digital News Report, across social platforms, video and new habits.

Digital
Artificial intelligence changes the relationship between questions, answers and content. A reflection on the evolution of online search and Google’s role.

Marketing
A video and a reflection on the evolution of marketing, its relationship with society and the origins of the customer relationship.

Marketing
Do we place more value on what we help build? An explanation of the IKEA effect and the opportunities it offers for customer engagement.

Marketing
Elements that differ from others attract attention and stay in the memory. The von Restorff principle and its applications in communication.

Hack Life
The article revisits the Stanford prison experiment as a starting point for reflecting on the relationship between roles, power, environment and people's behaviour.

Hack Life
Goals constantly put us to the test. A reflection on the attitude we need to prepare for difficulties and face life's challenges.

Hack Life
The story of the fisherman and the businessman invites us to question the meaning of wealth, the value of time and our personal priorities.

Hack Life
Small everyday gestures can change the atmosphere in our relationships. A reflection on the effects of kindness and its ability to come back to us.

Hack Life
Recognising others' contributions changes how we view our experiences. A reflection on the value of gratitude in relationships and life.