Hack Life
Managing failure and mistakes
How we view mistakes influences our ability to learn and innovate. A reflection on the culture of failure in business and digital companies.
Article archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 49–60 of 119 · Page 5 of 10 · Back to the homepage
Hack Life
Managing time with Parkinson's law
Work tends to fill the time available. A reflection on deadlines, organisation and the relationship between time spent and results achieved.
Marketing
Maslow's hammer and our choices
When we know only one tool, we risk applying it to every problem. The bias of Maslow's hammer and its effects on decisions.
Digital
Metaverse and virtual reality
Definitions, platforms and possible applications of virtual worlds. A guide to distinguishing opportunities from the problems the metaverse still faces.
Hack Life
Mirror neurons and relationships
The story of the discovery of mirror neurons introduces a reflection on the relationship between observation, behaviour and our connections with other people.
Digital
Monitoring the web with Google Alerts
A simple tool for following new online mentions and staying up to date on companies, subjects and topics useful for marketing activities.
Marketing
Mystery Marketing: the value of surprise
Mystery packages and blind purchases show how curiosity can become part of a product. A reflection on surprise marketing.
Marketing
Napoleon or Braveheart? A manager's leadership
How much should a leader know about the team's work? From Storonsky's interview at Wave to Sacchi's example, a reflection on expertise, autonomy and leadership.
Marketing
Net Promoter Score: meaning and calculation
An indicator based on customers' willingness to recommend a company. How NPS is calculated and interpreted in relation to the market.
Digital
OpenAI and the leadership crisis of 2023
A reflection written during OpenAI’s November 2023 crisis, exploring the relationship between governance, leadership and the development of artificial intelligence.
Digital
Organising ideas and notes with Google Keep
Capture ideas when they come and find them when you need them: how to use Google Keep to organise ideas, information and activities in everyday life.
Marketing
Payoff, tagline, claim, slogan and headline
Similar terms, different functions: a guide to the language of communication and the elements that accompany brands and advertising campaigns.