Hack Life
How to improve concentration
Distractions and an overload of stimuli make it difficult to stay focused. Insights into understanding concentration and protecting it while studying and working.
Article archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 37–48 of 119 · Page 4 of 10 · Back to the homepage
Marketing
How to make ideas and messages go viral
What characteristics help content spread? A reflection on the mechanisms of virality and the elements that help create shareable messages.
Digital
How to run a usability test
Observing people as they use a product helps identify real difficulties. The role of testing in User Experience design.
Hack Life
How to use mind maps
Organising ideas through connections and visual representations: what mind maps are, how to build them and which activities they can help with.
Digital · Marketing
How to use Video Marketing
Video as a communication and marketing tool: a guide to understanding its role and incorporating it into your relationship with your audience.
Digital · Marketing
Inbound Marketing: farmer or hunter?
Attract your audience or pursue it? An explanation of pull and push strategies and the role of content in customer relationships.
Marketing
Incidental Marketing
In a fast-moving, informed market, even unexpected encounters can open up opportunities. A reflection on the relationship between chance, experimentation and marketing.
Marketing
Innovating with the Corners of the Box method
Exploring the limits of a problem can open up new possibilities. An approach to innovation based on experimentation and understanding constraints.
Digital
Is artificial intelligence a bubble?
A comparison between expectations surrounding AI and the dot-com era, reflecting on real value, business models and prospects.
Digital
Italians on the Internet: data and habits
A look at Audiweb’s November 2022 data on Internet use in Italy, focusing on differences between mobile and computer access.
Hack Life
Job interviews: promises and reality
An ironic story about promises made in interviews offers a starting point for reflecting on expectations and the gap between presentation and company life.
Hack Life
Learning techniques and methods
Continuous learning is part of life and work. Insights and methods for approaching learning more consciously and developing new skills.