Digital
Geocaching and tourism marketing
A GPS treasure hunt combining exploration and technology. How it works and the opportunities it offers tourism marketing.
Article archive
Ideas, guides and reflections to revisit. Choose a topic and keep exploring.
Articles 25–36 of 119 · Page 3 of 10 · Back to the homepage
Digital
Google Trends for marketing
How to explore search interests with Google Trends and use the information for market analysis, content and marketing activities.
Hack Life
Groundhog Day and routine
From the North American tradition to a metaphor for repetition: an opportunity to examine everyday habits and our relationship with personal change.
Digital · Marketing
Guide to Digital Marketing
The concepts and tools of digital marketing, exploring channels, instruments and factors to consider when building a strategy.
Marketing
Guide to marketing principles
Understanding customers and building a relationship with the market: a guide to the fundamental concepts and activities that make up marketing.
Marketing
Henry Ford and market research
A quote attributed to Henry Ford invites us to reflect on the relationship between customer requests, understanding needs and the ability to innovate.
Digital
Heuristic evaluation of User Experience
An expert-led analysis method for identifying interface problems and improving the experience of using digital products and services.
Digital
How ChatGPT works
An introductory guide to ChatGPT and the GPT-3, GPT-3.5 and GPT-4 models, with explanations and examples of how they can be used.
Hack Life
How much is our time worth?
A reflection on the relationship between time, work, price and value, to better understand what we offer and how it is rewarded.
Hack Life
How the work environment influences our mindset
The PayPal Mafia example introduces a reflection on how colleagues, context and relationships influence ambitions, behaviour and professional performance.
Digital
How to build a Digital Analytics strategy
From an abundance of data to the ability to interpret it: how to set up a digital analysis system that supports business objectives and decisions.
Marketing
How to choose a brand name
A name is an important choice for companies, products and services. Types of names and examples to guide you through the naming process.