Creativity is fundamental in business and art, but it can be very useful in many other contexts too, such as solving the problems that affect society.
In this episode we look at the paradox of innovation in companies and a wonderful example of creativity applied to a social cause: the pink seesaws on the border between Mexico and the USA.
The exercise focuses on a very critical issue: violence against women.
How can we tackle it in the short and medium/long term?
Using the random words technique, we try to offer some ideas for solving the problem of violence against women.
The Humans 👪 of New York ❤️ project
In 2010, a twenty-six-year-old photographer named Brandon Stanton began roaming the streets of New York in his hoodie and baseball cap, carrying his beloved camera.
His goal was to capture the essence of 10,000 of its residents through his camera lens. That project, known as "Humans of New York", soon became something much bigger and more meaningful.
As he walked the streets of NYC, Stanton did more than take photographs. He listened to and shared the stories of the people he met, turning each portrait into a window onto individual lives, dreams and challenges.
From funny stories to moving ones, "Humans of New York" has captured humanity in all its facets.
The project grew exponentially, becoming a social media sensation and gaining millions of followers around the world.
Every story shared becomes a thread connecting strangers, creating a fabric of empathy and understanding.
The publication of several books and the project's expansion beyond New York have further broadened its impact, showing that a simple idea can become a global movement.
Creativity, humanity's magic weapon, is wonderful when it is used to make our planet better.
Through his creativity, Brandon has had a positive influence on society by promoting empathy, directly supporting individuals and causes, raising awareness of important issues and creating an inclusive global community.