Share this article
LinkedIn ↗
PwC research on programmatic advertising for the Incorporated Society of British Advertisers (the UK advertisers’ association)
Keep exploring
More related articles:
The ELIZA effect: why we treat chatbots like people
The atomic organisational model: talent, leadership and AI
YouTube has conquered the living room and aims to become the TV of the future
Is AI a bubble? What will happen to OpenAI in five years?
The future of commercials with Artificial Intelligence
What is the future of information?
What Artificial General Intelligence (AGI) is, and the risks and opportunities it presents
How are search engines changing because of Artificial Intelligence?
What the shark effect is in Digital Marketing
How OpenAI works and why it is important to know what happens inside it
What Geocaching is and how it can help tourism marketing
Executive Communications and CEOs’ Personal BrandsHow ChatGPT and GPT-4 work and how to use them, with application examples
How to create unique content and differentiate ourselves from AI systems
What attribution models are and why they matter in digital marketing
How AI changes the way we run online campaigns
Elon Musk’s plan to relaunch Twitter
How the metaverse works: the main platforms, their limitations and potential
Why I love Elon Musk and what his strengths are
What bounce rate and engagement rate are, how they are calculated and why they matter
What is the Nobel Prize for computing?
How technology will improve our health
How Facebook’s algorithm works and which posts it promotes most
How many Italians use the Internet? How many access it from mobile and how many from PCs?
What is the psychology of haters, and how can we deal with them?
How to create a Digital Analytics system in a digital world
A guide to digital marketing: owned, earned, rented and paid channels
What heuristic evaluation is and how to use it to improve UX
How to use video in your marketing strategy
The strategic Value Network model versus the Value Chain model
The model of vertical and transferable skills for success in the digital world
Pull versus push strategy: are you a farmer or a hunter?
How to analyse marketing and content marketing using Google Trends
How to analyse online mentions and sentiment with Google Alerts
How to avoid losing a single idea with Google Keep notes
What customer User Experience is and how to maximise it
Food ecommerce: online restaurants, cloud kitchens and fast-moving consumer goods
How to run a usability test to improve our digital properties
The essential tool for marketing intelligence and content marketing